Retail

Our retail clients have been early adopters of the IOS TransPromo expertise, enabling those brands to transform the traditional cost centre of transactional document production into a revenue generator. Their ability to respond to product and service improvements, deliver more effective promotions with brand partners and quickly counter competitor activity makes our TransPromo service the closest replication of an 'online' customer experience using print.

Our workflow solutions help clients centrally plan and implement local marketing campaigns. Using our colour digital print infrastructure, we can direct customers to specific stores with targeted offers. By consolidating the output into single runs we also ensure maximum postal savings. On a larger scale, our capacity and headroom allows clients to execute national mailings at exceptionally short notice.

The retail sector has also embraced print-on-demand for literature, posters and other print based promotional material. Our workflow solutions provide an infrastructure for clients to keep creative control whilst allowing local stores to personalise material within set templates. We then plan and execute via the most appropriate print technologies based on current orders, with deliveries and budgets being reported to all relevant parties.