Insurance

Using the power of their data, clients in the insurance sector are using IOS to re-engineer their communication to deliver clearer communication and cross-sell services.

Following the influence of other markets, the insurance sector has recognised the opportunity to produce all documents and important information within a single consolidated document. This helps with customer retention of key information within an integrated pack and also presents the opportunity to ensure that cross-sell messages are retained by customers.

IOS also provides an infrastructure enabling clients to undertake trigger based marketing activity with staggered releases often planned to help clients balance the load into their call centres.

With a significant number of clients in this sector focussing on customer retention, as opposed to acquisition, we are implementing a number of progressive applications that take full advantage of our data, print and finishing capabilities.