Case studies

2008 saw the relaunch of TUI (Thomson and First Choice) travel’s customer pre-departure documentation, with the end result being a remarkably innovative piece of personalised communication. Through working with their print partner IOS, TUI has re-engineered their travel documentation to produce a visually stunning, hard working piece of communication. With approximately 2 million packs produced a year the documentation further stretches the boundaries of what can be achieved using variable colour digital print.

Ensuring a high level of applicants has become vital in the changing competitive environment of fee based education. With their experience in the education market, combined with their innovative approach to re-engineering communication and the support of the nexdox platform, IOS were the global pioneer in re-engineering the traditional university prospectus to help with the conversion of enquiries into applications.

Mercedes Benz UK wished to maximise their potential and existing customer base through a targeted campaign. The aim of the contact strategy was to tip the customer towards purchasing a new motor vehicle, by inspiring and enticing the owner away from their current model.

Based on M&G’s aim to provide their customers with up-to-date information that is relevant to their investment holding, IOS used their proprietary nexdox development platform to deliver an application unique in the financial services market place. Rather than receiving a number of separate sheets showing the value of their investment, along with potentially numerous generic inserts including a generic performance book for M&G’s complete range of funds, investors are now sent a fully integrated and personalised “Investment Update” booklet.

Aviva Investors wanted to deliver a focused, content relevant Investment statement which was specific to the individual customer’s profile. With Financial Service Authority regulations stating that customers should be mailed twice a year with valuations, Aviva saw this as a perfect opportunity to up-sell and cross-sell relevant products.